Weihai Huanhai Fishing Tackle Co., Ltd., founded in 2002, is a modern fishing tackle enterprise mainly engaged in the research, development, production, and sales of fishing tackle, accessories, and related tourism products. It provides customers with services such as fishing rod tonality design, coating design, and packaging design. Over the years, Huanhai Fishing Tackle has adhered to quality as the foundation, management as the guarantee, and innovation as the driving force, and has explored a development path suitable for its own reality. The enterprise currently has more than 110 employees, a R&D team proficient in innovation, and a strict quality control system. It has multiple modern standard production lines, and the annual production capacity of fishing rods can reach 300,000 pieces.

Leveraging the status and influence of Weihai as the "Capital of Fishing Tackle in China", Huanhai Fishing Tackle Co., Ltd. has set its sights on the international market, transforming its regional advantages into resource advantages and precisely positioning itself for the professional production of mid-to-high-end fishing tackle products in overseas markets. Focusing on the needs of the terminal market, Huanhai Fishing Tackle adopts the ODM production model, jointly developing and designing each fishing rod with customers. Through the mixed application of various materials, it achieves personalized customization of fishing rods in terms of overall tonality, waist strength stability, and front-end sensitivity. Each fishing rod is a tailor-made product that perfectly combines "customer needs" with "Huanhai's R&D". The personalized fishing rod products have enhanced the company's popularity in the overseas mid-to-high-end market. Today, Huanhai Fishing Tackle has grown into a key cooperative factory of internationally renowned brands in the sea fishing field, customizing fishing rods for many high-end sea fishing clubs. It enjoys great popularity in the European market, and its products are exported to more than 20 countries and regions, including Japan, South Korea, Southeast Asia, and Russia. It takes approximately two years for each fishing rod to go from research and development, through testing, to mass production. A small fishing rod embodies the technology and experience of the R&D team accumulated over many years. Zhang Hua, General Manager of Huanhai Fishing Tackle, said, "The personalized customization of fishing rods is a great test of the company's professional level. More than 90% of our employees are experienced veterans who have been in the industry for more than five years. Our rich experience is our strength." To further enhance the work skills of the team, Huanhai Fishing Tackle closely follows the steps of the Weihai Federation of Trade Unions, broadens the thinking of talent cultivation, and actively builds an "Innovation Studio". The established "Cloth Cutting Class Innovation Team" has been rated as an innovative team in Weihai. With the vigorous development of the outdoor leisure industry, consumers have more detailed and diverse requirements for fishing tackle and pay more attention to the sense of experience. To proactively grasp market demand, Huanhai Fishing Tackle actively participates in large-scale domestic and international fishing tackle expositions. While promoting the company at these exhibitions, it also keeps an eye on the trends of the fishing tackle market. Based on existing resources, it focuses on research and development, upgrades equipment, and works hard to strengthen its internal capabilities, continuously increasing investment in equipment. This year, the semi-automatic cloth cutting equipment introduced by the company has significantly improved production efficiency, gradually realizing the intelligent and digital transformation and upgrading of the fishing tackle industry. After more than two decades of development, Huanhai Fishing Tackle has established a professional team capable of independent research and development and a scientific quality management system. With its integrity-based operation and product quality, it has won recognition in the industry and has grown into a brand factory with international popularity. In the future, Huanhai Fishing Tackle will continue to "cast its rod" into the international market, leading the fishing tackle manufacturing industry to move towards the mid-to-high end of the global value chain, and "fishing" to drive the fishing tackle industry in Gushan to ride the waves and move towards the future.